How This Works

This AI copywriting system uses Ben Simkin's proven marketing frameworks that have generated over $3 billion in revenue. Follow these steps to create high-converting copy:

1
Setup Wizard Recommended

Answer 7 questions about your offer, differentiation, and case studies. This gives the AI deeper context for better copy.

2
Review Your Taking Stock Required

Paste your Taking Stock document. The AI will score it and suggest improvements to make it customer-focused.

3
Generate Copy

Once Taking Stock is reviewed, unlock all generators: Headlines, Ad Copy, VSL Scripts, Sales Pages, and Organic Content.

4
Deploy & Convert

Use your AI-generated copy in your marketing campaigns. Each piece is tailored to YOUR business.

Your journey

1
Continue where you left off

Setup Wizard

Recommended 0%

Answer 7 questions about your offer, differentiation and case studies. This gives the AI deeper context for sharper, more tailored copy.

2
Continue where you left off

Build your Taking Stock

Not yet reviewed

The foundation of all your copy: who you help, their pain points and desires, and why you're the answer. The AI scores it out of 100 and suggests improvements you can apply in one click.

3
Continue where you left off

Choose your Big Idea

Not yet generated

The core concept that makes your marketing irresistible — the fresh perspective that creates an "aha" moment for prospects.

4
You're ready

Generate copy

Complete your Taking Stock review and choose a Big Idea first to unlock these generators.

Recent content

No content generated yet. Complete your Taking Stock to get started.

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Copy & Paste Your Taking Stock Document

Open your Taking Stock document (Google Doc, Word, etc.), select all the text, copy it, and paste it into the editor below. Then click "Analyse with AI" to get your score and recommendations.

What is Taking Stock?

Your Taking Stock document describes your target market, their pain points, desires, and why they should choose you. It's the foundation that makes all your copy convert.

What the AI Checks For:

  • People-focused vs Product-focused — Is it about THEM or about YOU?
  • Specific pain points & desires — Are they vivid and emotional?
  • Clear transformation — Before → After is clear?
  • Genuine differentiation — Not generic "great service" claims

Once reviewed, you'll unlock all content generators: Headlines, Ad Copy, VSL Scripts, Sales Pages, and Organic Content.

Your Taking Stock Document Ready

AI Analysis

Click "Analyse with AI" to get feedback on your Taking Stock document

What makes a Big Idea?

A Big Idea isn't a tagline or a slogan. It's a fresh, compelling perspective that reframes how prospects see their problem, the "aha" moment that makes everything else click. The AI reads your Taking Stock and proposes 3 to 5 distinct ideas for you to choose from.

Not a slogan A new perspective Creates an "aha" moment
Your Big Idea

How would you like to start?

Shape your own idea with a couple of quick questions, or let the AI draft a set straight from your Taking Stock.

Headlines 20 credits

Generate your headlines.

High-converting headline options, built on your Big Idea.

Your headlines will appear here.

Ad Copy 12 credits

Write your ad copy.

Scroll-stopping ad copy that converts, built on your Big Idea.

Your ad copy will appear here.

Video Ad 12 credits

Script your video ad.

About one minute, ready for Facebook and Instagram.

Delivered in

Your video ad scripts will appear here.

VSL Script 1 credit

Build your VSL script.

A complete video sales letter, built on your Big Idea.

Your VSL script will appear here.

Sales Page 1 credit

Write your sales page.

A complete, high-converting sales page, built on your Big Idea.

Your sales page copy will appear here.

Organic 5 credits

Script your content.

Engaging YouTube and video content scripts, built on your Big Idea.

Your content script will appear here.

Members

Select a member from the list to view their progress